Case Study - From Idea to Live Product in One Week: How a Solo Founder Launched Before Golf Season

Client Context

Halo Golf is a one-person startup offering golf clubs a competition product - members pay an annual fee for the chance to win a cash prize if they hit a hole in one during club competitions. Ethan Boylan, the founder, had the idea validated and clubs interested, but nothing to show them.

The Problem

Ethan had a product to sell but no way to sell it.

He needed to pitch golf clubs ahead of the new season, but without a site he couldn't clearly explain what Halo Golf was, how it worked, or collect signups. Every conversation required him to explain the concept from scratch - and even then, interested clubs had no way to sign up.

The window was tight. Golf season was approaching and clubs make these decisions in advance. Waiting meant missing a year.

Why Previous Solutions Weren't an Option

This was a first launch - there was no failed attempt to fix. Ethan knew he needed a site to get started but didn't have the technical skills or time to build it himself. The priority was speed: get something live that worked, not something perfect that took months.

Our Approach

Super lightweight. Only what's needed to prove this out.

No complex features, no over-engineering. The goal was: can Ethan send a link to a golf club and have them understand the product, see the rules, and pay - without Ethan being on a call?

We scoped it to launch in a week.

The Solution

A single website that does three things:

1. Explains the product - what Halo Golf is, how it works, the rules
2. Collects signups - a simple form for interested clubs
3. Takes payment - Stripe integration for annual subscriptions

Signups and payments push to a Google Sheet so Ethan can manage everything without needing a backend or admin system.

That's it. Nothing more than what's needed to start selling.

The Results

Ethan can now pitch by sending a link instead of explaining from scratch.

Proof